PRESS ROOM

The new face of Jenna CliffordAuthor: Shayna Clifford 2010-02-15

Celebrating a woman’s beauty and soulfulness is no more evident than in the Jenna Clifford brand.

As an accomplished businesswoman, Jenna Clifford encourages individualism and female empowerment. She believes that women epitomize beauty, strength, honesty and love and should be celebrated.

Jenna Clifford has embarked on a brand building campaign sure to capture the imagination of not only South Africans, but also foreigners visiting our inspirational country this year during the Soccer World Cup.

The campaign will release a series of images featuring beautiful models – the first of which is Miss South Africa 2007, Tansey Coetzee.

“To effectively portray the essence of Jenna Clifford, a brand which has become synonymous with passion, style and luxury, we had to select models who embody inner and outer beauty, soulfulness and strength to represent our brand. Tansey possesses all those qualities,” says Dex Kotze, CEO of Jenna Clifford.

Tansey and the other models were photographed by talented fashion photographer Clifford Hansel. The images of the campaign depict tasteful photographs of Tansey and the models bare, but adorned in exquisite oversized Jenna Clifford Fine Jewellery creations. The result – a powerful portrayal of female beauty and the soul brand that is the signature style of Jenna Clifford jewellery.

The Jenna Clifford Fine Jewellery brand trades only in fine cut diamonds and precious coloured gemstones to create customized treasured heirlooms.

“It’s the crème de la crème of bespoke jewellery that is handmade by 2nd and 3rd generation jewelers - a practice that is rare globally,” says Kotze.

According to Kotze the major strength and difference seen with Jenna Clifford Fine Jewellery lies in its incomparable creativity and soul linked directly to its heritage. “Our jewellery is designed and created with the client in mind. Jenna embarks on an explorative journey with each of her clients and through her designs, which translate into exquisite jewellery and heirlooms, pays tribute to our clients’ individual tastes. Each signature creation reflects their unique spirit and beauty which is the cornerstone of Jenna Clifford’s design philosophy.”

“Our objective is to not only entrench our position as a luxury goods business in South Africa, but also promote Jenna Clifford as an international brand, offering superior service, products and a value for money investment in fine customized jewellery,” says Kotze. “Our signature creations compare favourably to highly acclaimed international luxury brands and jewellery houses but at a fraction of the price.”

Jenna Clifford is so much more than the exquisite products it produces – the entire company was developed with care and forethought. It is a South African brand which is passionate about this country; it encourages success and celebrates achievement.

In addition to their opulent studios in Morningside, Jenna Clifford also has boutiques in the Menlyn Park Lifestyle Emporium in Pretoria, the Nelson Mandela Square, Sandton and Cedar Square Fourways.

For more information on Jenna Clifford Designs visit www.jennaclifford.com