The Golden Guide: White, Yellow or Red Gold?

Photo by Avonlea Jewelry on Unsplash

We live in an age of choice from what we wear to how we shop and this is particularly true of the jewellery on offer. Today you can choose from a range of settings, styles and stones like never before. When it comes to jewellery, an important choice is whether to set or purchase your piece in white, yellow or red gold. The colour of gold sets the tone of your jewellery and speaks to your distinct taste. It is easy to get bogged down by indecision but the below will guide you in making the most befitting choice. 


Pure Gold 

Gold in its true form has a yellow colour but it is too soft to used alone. It must be mixed with other metals to create the beautiful gold you see set in jewellery. The resulting colour of the gold is all depended on the metals added. The metals added leads to the gorgeous white, yellow and red gold colours. These golds all have the same value as they all have the same percentage of gold. 


White Gold: The Modern 

The metal used in white gold is either silver, nickel, manganese or palladium. This metal provides a distinct white colour. 

The benefits of white gold are that it is very strong and durable and less likely to scratch due to its alloyed metals. It also has the look of platinum without the cost. 

However, white gold does require some maintenance as it tends to lose its lustre and needs cleaning, polishing and dipping from time to time. It can also cause an allergic reaction if you have a nickel allergen. In this case, be sure to look for white gold that is free of nickel. 

White gold looks exquisite with white diamonds and creates a radiant finish. White gold has been the modern preference for engagement rings. 


Yellow Gold: The Classic

Yellow gold is made with zinc or copper metals. If you are concerned with maintenance, then keep in mind that yellow gold is the easiest to preserve even though it still has to be polished on a regular basis. It is also the easiest for jewellers to manipulate into the design of your choice. Yellow gold wins in terms of allergies as it is the most hypoallergenic of all the golds. 

On the downside, yellow gold still requires routine polishing and is more likely to dent than white gold. 

Yellow gold was the historical gold of choice for engagement rings and today has a vintage glamour. Its colour is the closest to pure gold and has a classic appeal. 


Red Gold: The Romantic 

Red gold, or pink or rose gold, is made with copper. The more copper used, the redder the resulting gold. The good news about gold made with copper is that it is often more affordable. Red gold is known for its durability due to its copper content, making it the tougher choice than white and yellow gold. However, it is not hypoallergenic and is less available than other golds. 

Red gold is increasing in popularity with its romantic appeal. It is particularly striking when used in vintage settings. 


In Conclusion

Your final decision will be based on many factors, some of them practical:  

  • Do you want the strongest gold – then red is the best choice.
  • Would you prefer the gold with the least maintenance – then stay away from white gold.
  • Do you need a ring that is hypoallergenic – then ask for nickel-free white gold or yellow gold. 
  • Which colour looks best with the stones you have chosen? 
  • Which colour looks best with the style you have chosen – yellow and red gold compliment vintage settings. 

But the ultimate decision will be based on the gold that truly speaks to your personality, touches your heart and compliments your design of choice. At Jenner Clifford, we have expert consultants ready to help you make this important decision so that the gold you choose shines true to you.