These days, it feels like we can do everything online. And well that can be a massive bonus, like most things, it comes with its own set of drawbacks.
So when it comes to purchasing jewellery online, there are a number of new factors you’ll need to consider. We dive deep into how to make your online shopping experience as pleasant as possible, and to make sure you get exactly what you hoped for.
Do your research
One of the most important things to do before making a purchase online is to check that the seller is reputable. While falling victim to a fake advert on Craigslist might hurt your ego more than your bank account, purchasing jewellery can be quite expensive.
If you’re purchasing from a less well-known brand, or even from a maker on a service such as Etsy, dive into those customer reviews.
And this important step in the process provides peace of mind on more than one front. You’ll want to be assured that the online seller is real, yes. But when it comes to purchasing jewellery, you’ll also need to be confident in the quality of the item you’re purchasing.
Search for high-quality images
We all know that what we see online can be far from reality, and the same applies to online shopping. Once you’re assured that an online seller is reputable, take a close look at their images.
When purchasing a ring, for example, you’ll want to see images of the ring being worn, so you can get a clear sense of its proportions in relation to the hand. The last thing you want is to be disappointed by the size of your centre stone.
High-resolution images become even more important when you’re shopping for high-end jewellery. When purchasing a coloured gemstone such as a sapphire, colour is everything. And image quality, as well as aspects such as lighting conditions will affect how a gemstone appears in a photograph.
To make sure you get exactly what you’re hoping for, delve into some of the technical details before you pull the trigger. If you’re shopping for diamond jewellery online, you should familiarise yourself with the four Cs: cut, clarity, colour and carat weight.
These are reliable indicators of the quality of the diamond you’re purchasing, as they are based on international standards set by the Gemological Institute of America (GIA).
The price of your chosen product should reflect how it fared in relation to the four Cs. A high quality, colourless diamond will cost more than a stone with a slightly yellow hue, for example.
And to be completely assured of your purchase, make sure you choose a seller that can provide you with an independent certificate to verify the grading of the stone. Top prize goes to sellers that supply grading certificates from bodies such as the Gemological Institute of America (GIA) and the European Gemological Laboratory (EGL)
Check those terms and conditions
Finally, you’ll want to make sure that you’re protected in the event that you’re not happy with your purchase. Make sure that you understand the seller’s returns policies. And if there is international delivery involved, check to see who is responsible for costs such as import duties and taxes.
Feeling a bit more confident about online shopping? Take a look at the Jenna Clifford E-boutique.