Top Online Jewellery Stores in South Africa

Photo by 丁亦然 on Unsplash

We’re in the golden age of online shopping, which means it is easier than ever to find the piece of your wildest dreams (and with just the click of a button). 

And so there’s no real reason that your shopping should be restricted according to your geography. But if like us, you are eager to support talented local artists, there is an abundance of top-tier, South African online jewellery stores that you can support. 

We highlight some of the most popular online jewellery stores in South Africa. 


Jenna Clifford E-Boutique

In addition to two enchanting, in-person stores (in Johannesburg and Pretoria) Jenna Clifford sells their finest creations through their E-Boutique. 

Jenna Clifford jewellery is renown for its bespoke designs and remodelling work. One of the reasons this company is so celebrated is due to its personal approach to jewellery design: Where the experience of each customer is paramount. It’s for this reason that no Jenna Clifford design is mass-produced. 

And for those eager to support South African enterprises, you’re in luck. Jenna Clifford trusts only South African hands to create its mastercrafted jewellery, and sources all its materials locally. As a result, Jenna Clifford is a central link in an ecosystem of local creators. 

We can’t get enough of the Candice Neckpiece, which features a pearl set in a delicate rose gold cap. The design is finished off with circular diamonds. 


Dear Rae

Another proudly South African jewellery designer is Karin Rae Matthee, who is based out of Cape Town. Karin, who began her journey at Stellenbosch University, launched the brand ten years ago. Since then, she has drawn on her South African and German heritage in her work. 

Dear Rae’s South African online collection includes the likes of “Ode to the ocean”, a playful range that draws its inspiration from the creatures and natural features of the seas, and “The classics capsule”, which presents a paired back style of rings, earrings and pendants in white gold, yellow gold, rose gold and silver. 

We love the unique colour of the stone in this Four Claw Round Checkerboard Smokey Quartz ring.


Spirit Jewellery 

Spirit Jewellery is distinct for its dedication to a simple style and whimsical rendering of the natural world. The store is run by Cape Town designer Nikki Shepherd, who is based out of Hout Bay. She has run Spirit Jewellery since 2010. 

When ordering a piece from the Spirit Jewellery online store, you’ll find a variety of items that pair semi-precious stones with silver, gold and rose gold. 

We love this Jasmine signet ring, which features a delicate jasmine motif, laser-cut into a sterling silver signet ring. 



Silvery is an online store based out of Durban, South Africa. Silvery specialises in hand-crafted jewellery for the individual. The store began back in 2013. 

Silvery’s online offering includes selections such as the Moon and Star Collection, which takes inspiration from these celestial bodies and presents them in 925 sterling silver. 

We love the simple, yet stylish Bar & Circle Jacket Earrings

So if you haven’t started your shopping yet, go on. Your next purchase is but a click away.