Like many cities of its size, Johannesburg plays host to a variety of top jewellers. So how do you select a jewellery store that guarantees you quality craftsmanship, and superior diamonds?
Fortunately, Johannesburg is home to the flagship Jenna Clifford store, where you are bound to find your perfect piece of glitz.
But what is a Jenna Clifford piece, and why should this be your first port of call when purchasing a diamond ring in Johannesburg?
The history of Jenna Clifford
Jenna Clifford was established in 1992 as a family-owned and operated design company. Much like the current-day store, in the early days of operation, the brand prided itself on crafting custom pieces to match the unique tastes and personality of its customers.
As the antithesis to many other ring jewellery stores in Johannesburg, and indeed the world at large, Jenna Clifford pieces are not mass produced. True to its origin story, each piece put out into the world is expertly crafted in South Africa.
And the ethics of these practices shine as bright as the pieces themselves: from the sourcing of materials from local manufacturers, to the crafting of the final product to the highest standards.
And unsurprisingly, these exacting standards extend to the quality of the diamonds used in all Jenna Clifford designs. This is just one of the reasons this is one of the best diamond ring jewellery stores in Johannesburg.
But how do we ensure quality?
There’s a lot to consider when purchasing a diamond ring. In addition to price, diamond rings are associated with significant life events, such as engagements and marriage. These are seldom casual purchases.
And behind each stone is a complex science and craftsmanship that might be difficult for many of us to understand. From the four c’s of diamonds (carat weight, cut, colour, and clarity) to the implications of artificial enhancements, and the relationship between the diamond market and conflict zones, diamond shopping can be intimidating.
Fortunately, every single diamond used in a Jenna Clifford design is independently, and officially certified by bodies such as the Gemological Institute of America (GIA) and the European Gemological Laboratory (EGL). But what exactly does that mean for you?
This means that you can rest easy when making this important purchase. You are assured that each and every stone included in a Jenna Clifford design has been vetted to ensure it has maximum brilliance, exceptional clarity, and is without flaw.
It also guarantees that diamonds have not been manipulated by processes such as laser treatment or fracture filling. And last but not least, all stones selected by Jenna Clifford are ethically sourced. In accordance with the Kimberley Process, no Jenna Clifford design features conflict diamonds.
Where is Jenna Clifford based in Johannesburg?
The flagship Jenna Clifford Store is located in Morningside, Johannesburg. Between the glitz-filled showroom and the impressive garden setting, the Morningside Design Studio is an attraction in and of itself.
Ready to visit our store? We’re open from Monday to Friday from 9 to 5, and on Saturdays from 9 till 2.